Writing

Notes from the workshop

Long-form thoughts on design engineering, performance as a discipline, and what it actually takes to ship software that survives production.

DesignMay 14, 20266 min read

Design engineering is one job, not two

The best interfaces on the web aren't handed off — they're built by people who move fluidly between Figma and the codebase. Here's why the separation is costing your product.

PerformanceMarch 2, 20265 min read

Performance is a design decision

You can't optimize your way out of a heavy design. Speed has to be chosen at the whiteboard, not retrofitted in the bundle analyzer.

EngineeringJanuary 20, 20268 min read

Shipping SaaS that survives production

The gap between a demo and a product is a reliability layer nobody sees: spend caps, circuit breakers, idempotency, and audit logs. Lessons from building WholesaleOS.